80 Years of Decor Home
From humble beginnings to homes around the world
Explore the journey of how Decor Home became a leading home furnishings retailer
Our Journey
Key moments that shaped IKEA
The Beginning
Decor Home was founded in 1943 with a vision to create affordable, well-designed furniture for everyone. Starting from humble beginnings, the company set out to revolutionize home furnishings.
Furniture Introduced
Decor Home expands beyond initial offerings to include furniture in its product range, marking a pivotal shift in the company's direction.
First Catalog
The first Decor Home catalog is published, becoming a crucial marketing tool. It would later become one of the most widely distributed publications.
Showroom Opens
Decor Home opens its first showroom, allowing customers to see and touch the furniture before buying.
Flat-Pack Revolution
Self-assembly furniture is introduced, revolutionizing the way furniture is sold and transported. This innovation becomes a cornerstone of the Decor Home concept.
First Major Store
The first major Decor Home store opens. At 6,700 square meters, it's one of the largest furniture displays in the region.
International Expansion
Decor Home opens its first international store, marking the beginning of global expansion.
Iconic Product Launch
An iconic storage system is introduced. Still in the range today, it becomes one of Decor Home's most enduring products.
European Expansion
Decor Home opens stores across Europe, expanding its reach and establishing a strong international presence.
In-Store Restaurant
The first in-store restaurant opens, featuring Swedish meatballs that become a signature offering.
Signature Chair
A signature chair design is introduced and becomes one of Decor Home's best-selling products, with millions sold worldwide.
North America Arrival
Decor Home enters the North American market, opening stores across the United States and Canada.
Affordable Essentials
New affordable product lines are launched, becoming famous for simple design and accessible price points.
Children's Collection
Decor Home introduces a comprehensive children's range, including toys, textiles, and furniture designed specifically for kids.
Digital Age
Decor Home launches its first website, embracing the digital revolution and e-commerce.
Loyalty Program
The Decor Home Family loyalty program launches, offering members special prices, inspiration, and benefits.
Sustainability Focus
Decor Home commits to using only renewable or recycled materials in products by 2030, launching major sustainability initiatives.
Smart Home
Decor Home enters the smart home market with wireless charging furniture and smart lighting systems.
Continued Growth
Decor Home continues its expansion with new store formats and digital innovations, strengthening its position in the global market.
Buy Back & Resell
Decor Home launches circular economy initiatives, including buy-back programs and second-hand furniture sales.
80 Years Strong
Decor Home celebrates 80 years of creating a better everyday life for the many people, with 445+ stores in 60+ countries.
Timeline Categories
Looking Ahead
As we continue our journey, we remain committed to our vision of creating a better everyday life for the many people. With sustainability at our core and innovation driving us forward, we're excited about what the next 80 years will bring.
Climate Positive
By 2030
Circular Business
100% Renewable Materials
Fair & Equal
For Everyone
Be Part of Our Story
Join us in creating a better everyday life for the many people